Commerce - Field Trip

GOVERNMENT DEGREE COLLEGE

KAMAVARAPUKOTA, ELURU DIST.

DEPARTMENT OF COMMERCE

04 – 03 – 2025

PROGRAMME REPORT

Letter to Principal

Kamavarapukota,

03-03-2025.

The Principal,

GDC, Kamavarapukota,

Eluru District.

Sub: Dept of Commerce-Field Visit-Request for permission-Regarding.

Respected Sir,

We I B.Com (CA) students studying in our college, are willing to visit “Coca Cola Beverages Pvt Ltd” on 04-03-2025 at Atmakur Village, Mangalagiri, Guntur District as a part of academic enrichment and enhancement.

Hence, we request you to give permission to visit the above said company.

Thanking you sir,

Students

1. S.Pavithra 6. K.Prasanthi

2. K.Anitha 7. K.Sankeerthana

3. J.Thrija 8. A.Swapna

4. S.Reshmanjali 9. B.Snajana Pujitha

5. D.Iswarya

Yours faithfully

(M.Vijaya Krishna)

Lecturer in Commerce

Request for Permission

Field Trip Report: Visit to Coca-Cola Company

Introduction

On 04-03-2025, our college group visited the Coca-Cola Beverages Pvt Ltd company, located in Atmakur, Mangalagiri, Guntur Dist. The purpose of this field trip was to learn about the history of Coca-Cola, the manufacturing process, and the company's marketing strategies. This visit provided valuable insights into the beverage industry and how one of the world's most recognized brands operates.

AIM & Objectives

· To understand the production process of Coca-Cola beverages.

· To observe the packaging and distribution system.

· To learn about Coca-Cola’s quality control and safety measures.

· To explore Coca-Cola’s marketing and branding strategies.

Observations and Learnings

1. History and Overview

At the beginning of the tour, we were given a brief introduction to Coca-Cola’s history. We learned that the drink was invented in 1886 by Dr. John Stith Pemberton in Atlanta, Georgia. Over the years, Coca-Cola has grown into a global brand, available in over 200 countries.

2. Manufacturing Process

We observed the different stages of Coca-Cola production

Bottling and Packaging: The beverage is filled into bottles and cans using high-speed machines. The packaging includes labels, caps, and branding elements.

Quality Control: Before distribution, Coca-Cola undergoes several quality checks to ensure taste and safety.

3. Marketing and Branding

We also learned about Coca-Cola’s marketing techniques, including:

The use of advertisements, celebrity endorsements, and sponsorships.

The significance of the red and white Coca-Cola logo.

Campaigns like "Share a Coke" that engage consumers.

4. Sustainability Efforts

Coca-Cola has made efforts to promote sustainability by using recyclable packaging, reducing water usage, and supporting community programs.

Outcomes of the Coca-Cola Field Trip

The field trip to the Coca-Cola facility provided valuable insights and learning experiences.

1. Understanding the Beverage Production Process

Learned about the various stages of Coca-Cola production, from ingredient mixing to carbonation and bottling.
Observed advanced machinery used for high-speed manufacturing and packaging.
Gained knowledge about the importance of hygiene and safety standards in food and beverage production.

3. High-End Machinery (500 Crore Investment)

· The plant is equipped with state-of-the-art machinery valued at ₹500 crores.

· Automated Bottle Filling Machines – Can fill thousands of bottles per minute.

· Robotic Packaging Systems – Ensures efficient stacking and packaging.

2. Career Awareness and Industry Exposure

Gained exposure to various career opportunities within the beverage industry, such as production management, marketing, and quality control.
Understood the skills and qualifications required for different roles in the Coca-Cola company.
Inspired interest in entrepreneurship, branding, and manufacturing industries.

3. Teamwork and Practical Learning Experience

Developed teamwork and collaboration skills by engaging in group discussions and observations.
Applied theoretical knowledge from business, science, and marketing studies to real-world processes.
Strengthened analytical and critical thinking skills by evaluating Coca-Cola’s business strategies.

Conclusion

The Coca-Cola field trip was a highly educational and interactive experience. It provided students with real-world exposure to manufacturing, branding, quality control, and sustainability practices. The visit helped bridge the gap between classroom learning and industry operations, making it a valuable learning opportunity. Overall, this trip provided a deeper understanding of how Coca-Cola maintains its position as a leading global brand.

Recommendations

For future trips, we suggest:

· Allowing more time for interaction with company employees.

· Visiting additional sections, such as research and development.

Brief Report

As per the instructions of College Principal Dr. K. Vijaya Babu and in accordance with the college academic calendar, the Department of Commerce conducted Field Trip grandly today. Under the guidance of IQAC Coordinator Dr.G.Srinivasa Rao and faculty members Ms.K.Indira Kumari, Sri D.Malleswara Rao, Sri P.Yedukondalu and IBA,IB.Com(CA),II BA students(36) are participated in this Field trip.

Photos & Links